The software innovation wave that came across in the early 2010s was the start of a revolutionary change in the way sales was done across companies, and with the introduction of numerous sales diallers and CRMs, the entire landscape of sales changed in a way that both diallers and CRMs became an integral part of every company out there and with the sales departments being built around them.
But the funny side of all this is how some numbers tell us a very different story, overall less than 25% of employees know how to properly use their diallers and nearly two-thirds (64.8%) of their time, on average, is spent in non-revenue-generating activities, leaving only a mere 35.2% for functions related to selling. Outdated software interfaces combined with strenuous efforts required to use them have led to people spending very less time on this software that is supposed to help them sell more.
One of the biggest examples of outdated software designs costing a company is how Citi group’s confusing internal user interface cost them $500 million. (Read more here)
Hence the real question comes down to, what is wrong with this software and how do we get people to use them?
Overhaul the existing Outdated designs
Outdated design is one of the major problems with the current sales software, while the consumer software and the apps are fighting it out to come up with new and sleek designs, the enterprise software still looks like something out of a 1995 movie. The design aspect of the software is something that pulls people into using them and the enterprise software are just not good-looking enough.
Cutting Down the Long training hours.
One of the biggest problems is that Week-long training classes that come with enterprise sales software just aren’t cool or efficient. The most successful consumer products — iPhone, Kindle, Wii, etc. — lack a 100-page user manual and a weekend-long training class. Why should an enterprise application designed for employees (also known as consumers) be any different?
Ryng the bells of Change
Ryng was designed keeping in mind that a sales system should be sleeky and aesthetically pleasing and should require minimal training and instead rely on the user’s intuition. The more intuitive a new solution is, the more it guides the user to a desired action or outcome — and greater use and adoption equals greater ROI for your organization.
Sleeky in design and easy to use.
Its time to join the Ryng revolution.
